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In This Issue: Effectively produce sales online - learn how from USPS United States Postal Service logo and link to usps.com
Small Business Impact: Your Small Business Resource. March 2007.
Small Business Impact Monthly Newsletter: March 2007 Visit usps.com/impact

Four Ways to Produce
Leads and Sales Online

Seventy-one percent (71%) of Internet users buy products online. The Web is no longer an optional sales channel - it's real and it's now. Take action and don't lose sales to competitors! Here, noted expert Anita Campbell offers four ways to produce leads - and most of all, sales - online.

1 Budget Wisely for Paid Search: Paid searches bring immediate results and are easily trackable, allowing you to precisely measure your return on investment. When it comes to paid ads, go for the No. 3 position for search terms. Though impossible to quantify the actual savings, it's a lot less expensive than the No. 1 spot and will still yield great leads. For more information, check out the BizMord Search and Marketing Blog (at bizmord.com).
2 Use Inexpensive Press Releases: Today, press releases are written for the search engines as much as for the press. Use ample keywords in your press release so it gets picked up by search engines, thus sending more potential customers to your site. You can distribute it to online sources through inexpensive press release sites (at PRWeb.com).
3 Write from Readers' Perspectives: Using keyword-rich content in your Web site is important to search engine rankings, but the obvious keywords and industry lingo aren't always the best choices. Think like a customer and use terminology a customer is likely to use. Search for alternate suggestions for keywords (at wordtracker.com).
4 Develop a House List: Once visitors arrive at your site, establish an ongoing relationship through a house list. Place an e-mail signup box on your Web site. Once visitors opt in to your list, you can send special offers to generate additional leads and sales. Be sure to capture postal addresses — combining direct mail with e-mail is a powerful way to target prospects. Learn more for e-mail (at constantcontact.com) and for direct mail (at usps.com/directmail)
Anita Campbell has been called America's small business guru. You can see her editorial work on the popular online publication, Small Business Trends (at smallbiztrends.com). Link to Small Business Trends Website Link to Small Business Trends Website 'The Web is the great equalizer. With the wide range of affordable choices available today, any size business can attract customers online.' For more information to help your small business subscribe to Small Business Impact Quarterly Magazine Link to subscribe to Small Business Impact Magazine Link to subscribe to Small Business Impact Magazine

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